1. A Warm Welcome & Our Commitment to Your Privacy

Welcome to Bessie Writes Copy. I'm Bessie Moloi, the founder, and I want you to know that your privacy matters deeply to me — not just because the law requires it, but because honesty and transparency are central to how I run this business.

This Privacy Policy explains how Bessie Writes Copy (Pty) Ltd collects, uses, stores, and protects your personal information when you visit our website at bessiewritescopy.com, interact with us online, or use our done-for-you content, digital marketing execution, and business growth services.

We operate in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African data protection laws. By using our website or services, you acknowledge that you have read and understood this policy.

2. Who We Are

Bessie Writes Copy (Pty) Ltd is the responsible party for your personal information as defined under POPIA.

Business Name: Bessie Writes Copy (Pty) Ltd Founder & Information Officer: Bessie Matshidiso Moloi Address: 222 Smit Street, Braamfontein, Johannesburg, 2017 Email: [email protected] Phone: +27 61 488 0039 Website: bessiewritescopy.com

3. What Information We Collect

We collect personal information in two ways — information you give us directly, and information collected automatically when you use our website.

Information You Provide Directly: When you fill in a contact or enquiry form, book a Clarity Call, subscribe to our newsletter, or communicate with us by email or message, you may provide:

• Your name

• Your email address

• Your phone number

• Your business name and website

• Details about your business needs, goals, and marketing challenges

• Any other information you choose to share

Information Collected Automatically: When you visit our website, we automatically collect certain technical data through cookies and similar technologies. This may include your IP address, browser type and version, pages visited, time and date of your visit, how long you spend on pages, the website that referred you to us, your operating system, and your device type.

Information from SMS Communication: If you provide your phone number and consent to receive text messages from us, we collect and store your phone number for the purpose of sending service-related and marketing communications as described in Section 5 below.

4. Why We Collect Your Information

We collect and use your personal information only for legitimate purposes directly related to our business and your relationship with us. These purposes include:

• Responding to your enquiries and providing you with a service recommendation

• Delivering the services you have signed up for, including done-for-you content creation, digital marketing execution support, and business growth system setup

• Managing our client relationships and communicating about your projects

• Sending you newsletters, digital marketing tips, and updates about our services if you have opted in

• Sending SMS communications if you have provided explicit consent

• Analysing website usage to improve our website and user experience

• Complying with our legal obligations and managing our business operations

Our legal basis for processing your personal information is:

• Your consent, where you have given it — for example, for marketing emails and SMS messages

• The necessity to perform a contract with you — for example, delivering services you have purchased

• Our legitimate business interests — for example, analysing website traffic and responding to general enquiries

5. SMS and Text Message Communications

If you provide your phone number and check the relevant consent box on our forms, you agree to receive text messages from Bessie Writes Copy (Pty) Ltd. We send two categories of text messages:

Service messages related to your enquiry, Clarity Call booking, onboarding, or active service delivery.

Marketing messages including updates on our services, special offers, and resources relevant to your business.

Message frequency will vary. Standard message and data rates may apply depending on your mobile carrier and plan. You can text STOP at any time to unsubscribe from text messages, or text HELP for assistance. Opting out of SMS does not affect your ability to receive email communications or use our services.

6. Artificial Intelligence and Automated Interactions

Our website and client communication systems are powered in part by Go High Level, which includes a Conversation AI feature. You may interact with an AI-powered assistant when using our chat widget or automated response system.

We want to be transparent about this. When you interact with our Conversation AI:

• Your conversation may be processed and stored by Go High Level on our behalf

• Conversation data may be used to improve the accuracy and relevance of AI responses

• The AI is trained on our service information and FAQs to provide you with accurate answers about Bessie Writes Copy's services and pricing

• The AI is not authorised to make commitments, provide custom quotes, or handle complaints — these are always handled directly by Bessie Moloi

If you prefer to communicate with a human directly at any time, you are welcome to email us at [email protected] or book a free Clarity Call.

7. Sharing Your Information

We do not sell your personal information to any third party. We only share your information in the following limited circumstances:

With trusted service providers who help us operate our business. These providers are given access only to the information necessary to perform their specific functions and are required to protect your information in line with applicable privacy laws. Our current service providers include:

• Go High Level — our website, CRM, email, SMS, booking calendar, and Conversation AI platform

• Google Workspace — document storage and business communication

• Canva — content design and template delivery

• Paystack or similar payment processors — payment collection

• Google Analytics — website traffic analysis

For legal reasons. We may disclose your information if required by law, in response to a court order, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

In the event of a business transfer. If Bessie Writes Copy were involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We would ensure the receiving entity upholds the standards set out in this policy.

8. How Long We Keep Your Information

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. In practice:

• Enquiry and contact form data is retained for the duration of our business relationship and up to three years thereafter

• Active client records are retained for the duration of the contract and up to five years thereafter for legal and accounting purposes

• Newsletter subscriber data is retained until you unsubscribe

• SMS subscriber data is retained until you opt out

• Website analytics data is retained in line with Google Analytics default retention settings

When your information is no longer needed, we delete or anonymise it securely.

9. Keeping Your Information Safe

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, use, alteration, or destruction. These measures include SSL encryption on our website, secure access controls to our platforms and client data, and restricting access to personal information to authorised personnel only.

No method of transmission over the internet or electronic storage is 100% secure. While we take your data security seriously and follow commercially acceptable practices, we cannot guarantee absolute security. If we become aware of a data breach that affects your personal information, we will notify you and the Information Regulator as required by POPIA.

10. Your Rights Under POPIA

As a data subject under the Protection of Personal Information Act, you have the following rights regarding your personal information:

• Right to Access: You may request a copy of the personal information we hold about you.

• Right to Correction: You may ask us to correct information that is inaccurate or incomplete.

• Right to Deletion: You may request that we delete your personal information, subject to certain conditions and legal retention requirements.

• Right to Object: You may object to our processing of your personal information in certain circumstances.

• Right to Restrict Processing: You may request that we limit how we process your information in certain circumstances.

• Right to Data Portability: You may request that we transfer your information to another organisation or directly to you.

• Right to Withdraw Consent: Where we process your information based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, contact us at [email protected]. We will respond within a reasonable time and in accordance with POPIA requirements.

If you are not satisfied with how we handle your request or your personal information, you have the right to lodge a complaint with the Information Regulator of South Africa:

The Information Regulator (South Africa) Website: www.inforegulator.org.za Email: [email protected] Phone: 010 023 5207 Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001

11. Cookies

We use cookies and similar tracking technologies on our website to help it function correctly, improve your experience, and analyse how visitors use the site.

What we use cookies for:

• Remembering your preferences and settings

• Understanding which pages are most visited and how visitors navigate our site

• Supporting marketing and remarketing activities where applicable

• Enabling core website functionality

Types of cookies: Session cookies disappear when you close your browser. Persistent cookies remain on your device for a set period. We use both first-party cookies set by our website and third-party cookies set by services such as Google Analytics and Go High Level.

Managing cookies: You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website. A cookie consent notice is displayed when you first visit our site to give you control over non-essential cookies.

12. Children's Privacy

Our website and services are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information without appropriate consent, please contact us immediately at [email protected] and we will take steps to delete that information.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices. When we make changes, we will update the "Last Updated" date at the top of this policy. For significant changes, we will notify you directly where we have your contact details. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your personal information, please contact us:

Bessie Writes Copy (Pty) Ltd Email: [email protected] Phone: +27 61 488 0039 Address: 222 Smit Street, Braamfontein, Johannesburg, 2017 Website: bessiewritescopy.com