How To Create Content That Users Will Share on Facebook
Creating shareable content on Facebook is essential if you want to grow your audience and generate free traffic. The more your posts are shared, the wider your reach, which can bring in new potential customers. Every share puts your content in front of more people, and with the average Facebook user having around 200 friends, even a small response can make a big impact.
Here are 10 tips to help you create content that users will want to share, giving your brand the boost it needs without feeling pushy or salesy.
1. Use Emotion to Get Engagement
Facebook is busy. Users scroll quickly through their feeds, so if your content doesn’t grab their attention right away, it’ll be lost in the noise. One of the most effective ways to stand out is by evoking emotion. Posts that stir up emotions are more likely to get shared because they create a personal connection with the reader.
Think about triggering emotions like:
- Fear – Highlight risks your audience might face.
- Anxiety – Talk about current challenges and offer solutions.
- Humour – A light, funny post can go viral faster than you think.
- Outrage – Controversial or hot-button topics can spark debates.
People are more likely to hit “share” when they feel something strongly. For example, if you’re sharing a post about staying motivated, a powerful message like: “Don’t let today’s challenges hold you back. Keep pushing!” can inspire others to share it with their friends.
2. Include a Clear Call to Action (CTA)
You might have the best post in the world, but if you don’t tell people what to do next, they might just scroll past. Make it easy for them by including a clear and direct Call to Action. Ask your audience to share your post with their friends who might benefit from it.
Example CTA:
“Know someone who could use these tips? Share this post with them and let’s grow together!”
This simple ask can encourage more shares than you’d expect, especially if your post offers real value.
3. Use Eye-Catching, Relevant Images
Facebook is a visual platform, so don’t underestimate the power of a good image. Posts with strong, attention-grabbing images get more engagement than those without. The key here is to use visuals that align with your message. Rather than opting for generic stock photos, use relevant, high-quality images that add context to your post.
If you’re not a designer, tools like Canva are great for creating professional images with captions that resonate with your audience. The right image, paired with a strong caption, can help tell your story and encourage shares.
Example:
If your post is about resilience in business, an image of someone climbing a mountain with a caption like “Success is at the top. Keep climbing!” could help drive the point home.
4. Feature Influencers and Niche Experts
People love to share content that involves individuals they admire. If you can involve influencers or experts in your niche, your chances of getting shares will skyrocket. Conduct an interview with a well-known figure or create a roundup post that features insights from several influencers in your industry.
Example:
“Check out what top business experts say about the future of digital marketing. Click here for their insights!”
By tagging these influencers in your Facebook post, you increase the likelihood that they’ll share it with their followers too.
5. Offer Freebies or Giveaways
People love getting free stuff, and they love telling their friends about it even more. Offering something valuable for free—whether it’s an eBook, a downloadable checklist, or even a discount—can encourage users to share your post.
For instance, if you’re promoting a free resource, you can say:
“Get my 3-Month Social Media Content Plan for free! Share this post with friends who need to stay consistent with their content.”
This approach adds value and encourages people to share because it benefits them and their network.
6. Post at the Right Times
Timing is everything on Facebook. If you’re posting when your audience isn’t online, the chances of your content being seen—let alone shared—are slim. Use Facebook Insights to figure out when your followers are most active and plan your posts accordingly.
While the best times can vary, generally, posts made in the late morning or early evening tend to perform better. Experiment with your posting times to see what works for your audience.
7. Use Posts to Spark Conversations
Encouraging interaction in the comments section is a great way to get your content shared. Posts that spark conversations often end up being shown to more people, which can lead to more shares. Ask open-ended questions or invite your audience to share their own thoughts and experiences.
Example:
“What’s the biggest challenge you’ve faced in your business so far? Share below!”
When people engage with your content, their friends will see the activity too, which can help spread your post even further.
8. Share Longer, Informative Posts
Facebook’s algorithm prioritizes posts that create meaningful interactions, so longer, more informative posts often get more traction than short, generic ones. Provide real value in your posts by offering tips, how-tos, or in-depth insights.
For example, a post like:
“Want to learn how to create 30 days’ worth of Facebook content in just one hour? Here’s my step-by-step process to help you stay consistent and save time.”
This kind of post positions you as a helpful resource and increases the likelihood that others will share it.
9. Align Your Content with Your Audience’s Values
People tend to share content that aligns with their personal values. When you know what your audience cares about, you can create posts that reflect those values, making them more likely to share it.
For example, if your audience is passionate about sustainability, create posts about eco-friendly business practices or how to reduce waste in the workplace.
10. Share Content in Relevant Facebook Groups
Facebook groups are a goldmine for niche engagement. Share your content in groups related to your business or industry, and make sure you’re providing value rather than just promoting yourself. This can help you tap into an engaged, targeted audience that’s more likely to share your posts.
Final Thoughts:
Creating shareable content on Facebook isn’t just about luck—it’s about crafting posts that resonate emotionally, provide value, and encourage action. By implementing these tips, you’ll increase your chances of getting more shares, driving traffic, and building engagement.If you’re struggling to keep your content calendar engaging and full, I have something that can help. Check out my 3-Month Social Media Content Plan and discover strategies to create a consistent flow of captivating content.